Local parents know the SchoolPower Student Directory is a post-Internet phonebook that remains relevant and indispensable. It is also a great source of added revenue to Laguna’s public schools, as the 2013-2014 edition raised over $76k.

SchoolPower, Laguna’s non-profit education foundation, thanked Directory advertisers at The Bungalows at Pacific Edge Hotel on May 8. The event also honored members of the Business Alliance and the new Real Estate Honor Roll, two year-long sponsorship programs that are estimated to raise approximately $50,000 for the schools this year. The relationships also bring goodwill, as residents are encouraged to support the businesses that support the schools. Business Alliance members Pacific Edge Hotel and The Deck, who generously donated the food, drink and seaside venue, hosted the annual gathering of new and longtime business sponsors, LBUSD administrators and parents.

“Laguna’s businesses are unfailingly supportive of our local schools,” said SchoolPower President Lynn Gregory, “and SchoolPower is grateful to every one of them.”

Trustee Taylor Pillsbury, acting as auctioneer for coveted ad spaces in the 2014-15 Directory’s back and inside covers, orchestrated bidding that brought in $13,600. Jack Jakosky of Boat Canyon Shopping Center and Mark Christy of Hobie/Tuvalu and The Ranch at Laguna Beach won the prized spots.